Keep Your Shopify Store Fresh with Randomized Product Positions
In online shopping, variety isn’t just about having different products—it’s also about how you present them. If your collection pages always look the same, customers can start to scroll past items without even noticing them. That’s where the Randomize Product Positions feature in BL | Collection Sort & Manage comes in.
This powerful yet simple tool lets you shuffle the display order of products that share the same sorting value, so every visit feels fresh and engaging.
Why Static Product Lists Hurt Conversions
Most Shopify store owners sort products by popularity, price, or inventory levels. While these rules make sense, they can also create repetitive layouts:
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The same products always appear in the same order
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Returning customers start ignoring “lower” positions
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Lesser-known products struggle to get visibility
This static arrangement often means missed opportunities—especially for products that are just as relevant, but not in the top spot.
How Randomization Fixes This
The Randomize Product Positions feature changes the game:
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Group by Sorting Value
Let’s say you sort products by “best-selling score” or a custom priority number. When two or more products share that same score, they’re placed in a group. -
Shuffle Automatically
Every time your collection page is sorted, products in the same group get shuffled, so no single item hogs the spotlight. -
Fresh Look, Every Time
Returning customers see a different lineup—even when your inventory hasn’t changed—keeping the store experience lively.
Practical Benefits for Merchants
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Fair Product Exposure
Give all items in a category a chance to shine—great for seasonal collections, new arrivals, or items with similar popularity. -
Increased Click-Through Rates
Products that were “buried” in the same static position now get rotated toward the top. -
Higher Engagement for Returning Shoppers
Regular visitors are less likely to get “banner blindness” when the collection layout changes subtly each time. -
Effortless Setup
No manual reordering needed—the app handles the shuffle automatically while respecting your main sorting rules.
Example Use Cases
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Fashion Stores: Rotate dresses of the same price and rating to keep collections visually interesting.
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Gift Shops: Shuffle products in “Gifts Under $50” so repeat customers discover new items without you lifting a finger.
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Electronics Retailers: Prevent the same model from always appearing first in a “Top Rated” filter when ratings are tied.
Why Use BL | Collection Sort & Manage for Randomization?
While some apps let you sort products, BL | Collection Sort & Manage takes it further by combining advanced sorting logic with smart randomization. This means you can:
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Still prioritize high-margin or best-selling items
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Keep sold-out and draft products hidden or pushed down
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Apply multiple sorting rules at once
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Add the randomization layer only where you want it
Final Thoughts
In e-commerce, small changes in presentation can lead to big changes in performance. Randomizing product positions within the same sorting value is a simple yet highly effective way to keep your store feeling dynamic, give equal exposure to your inventory, and encourage more clicks from customers who’ve seen your store before.
With BL | Collection Sort & Manage, it’s not just about sorting—it’s about keeping your collections alive, engaging, and ready to convert.
