In today’s competitive e-commerce environment, brands are constantly searching for innovative ways to increase average order value (AOV), enhance customer loyalty, and improve the shopping experience. One powerful strategy that has proven to work exceptionally well is — adding gift items inside product bundles.
With the BL Custom Bundles Shopify App, you can now seamlessly integrate gift items into your bundles and watch how it transforms customer engagement and conversions.
🛍️ 1. Increases Average Order Value
When shoppers see a “Free Gift” included in a bundle, they perceive higher value for money.
For example, a skincare bundle worth PKR 5,000 that includes a complimentary Glow Serum (worth PKR 1,000) can lead to a 15–25% boost in AOV — because customers are more likely to add that bundle instead of individual products.
Customers love getting more for less, and your revenue loves that too.
💡 2. Builds Emotional Connection with Customers
Gift items create a positive emotional response.
A small freebie — even if it costs you little — builds brand goodwill. It turns one-time shoppers into repeat buyers because customers remember that surprise bonus they received in their previous order.
With BL Custom Bundles, you can automate this experience — offering surprise gifts in specific bundles or based on cart value thresholds.
🔁 3. Encourages Repeat Purchases & Brand Loyalty
When a buyer gets a free gift, they’re more inclined to return.
You can use gift-based bundling to promote customer retention, for example:
-
🎀 “Buy any 3 skincare items and get a toner free”
-
🎁 “Spend over PKR 7,000 and receive a surprise beauty accessory”
This turns ordinary customers into brand advocates who share their experiences organically.
📦 4. Helps Clear Old Inventory Smartly
Gift items don’t always have to be brand-new SKUs.
You can use slow-moving stock, trial-size items, or discontinued variants as bonus gifts — reducing dead inventory while increasing bundle appeal.
BL Custom Bundles allows you to tag products as gifts, ensuring inventory is managed efficiently without affecting your main listings.
⚙️ 5. Simplifies Gift Logic Using BL Custom Bundles
With the BL Custom Bundles App, merchants can easily:
-
Add free gift SKUs automatically when bundle conditions are met
-
Define quantity or price rules for triggering gifts
-
Show clear bundle pricing with “Gift Included” labels
-
Track gift redemption in order details seamlessly
This is all handled within the Shopify checkout — no manual edits required.
📈 6. Proven Conversion Boost
Merchants using gift-based bundles have reported:
-
Up to 40% increase in bundle sales
-
Higher click-through rates on product pages
-
Reduced cart abandonment
It’s a simple yet high-impact tactic that fits naturally into your Shopify storefront.
💬 Final Thoughts
Adding gift items to custom bundles is more than a marketing gimmick — it’s a psychological sales trigger that combines value perception with customer delight.
If you haven’t tried it yet, explore how BL Custom Bundles by Betalogics can help you create, manage, and promote smart bundles that include gift logic — without coding or complex setup.
